Focused on clarity, cultural relevance, and long-term growth, the agency continues to partner with founders and brands navigating their next stage of evolution.
Today and Beyond
ELETOM Magazine launched in February 17, 2024—marking a natural evolution of the agency’s editorial direction.
Rooted in art, culture, and global perspective, the publication reflects Great Social Club’s continued expansion into storytelling-led creative work across international markets.
2024
With the addition of new creative leadership, the agency expanded its editorial vision—developing in-house concepts that combined storytelling, production, and strategy.
Collaborations and features across fashion, culture, and entertainment further strengthened its position as a globally connected creative partner.
2023
A year of acceleration across creative direction, editorial production, and global collaboration.
From repositioning talent through strategic placements in Harper’s Bazaar, Grazia, and Town & Country, to expanding production capabilities, the agency deepened its role at the intersection of storytelling and strategy.
2022
A defining year of expansion.
With opportunities including Paris Fashion Week and the co-founding of The House Magazine, Great Social Club evolved beyond PR into a broader creative and editorial platform—marking the beginning of its global reach.
2021
Founded in 2020 by Natalie, Great Social Club started as a one-woman PR and talent management shop—built between long days, late nights, and a lot of hustle. As word spread, Natalie began teaming up with luxury brands, turning those early wins into the foundation of a creative production house with global reach.
2020
our story
The Beginning
Building Editorial Legacy
The Launch of EleTom Magazine
The Turning Point
Growth and New Vision
Great Social Club® is a strategic creative agency.
We build brands with clarity, cultural relevance, and longevity—through strategy, creative direction, and production.
Our work spans brand systems, editorial, and advisory—supporting founders and growing brands at critical points of growth and change.
We bring a global perspective and real cultural understanding—connecting Western and Southeast Asian markets with intention, not assumption.
With over a decade of experience in public relations and lifestyle marketing, he has worked across global brands including Nike, Netflix, Spotify, Uniqlo, and L’Oréal—leading projects that span large-scale launches, brand activations, and cultural campaigns.
His work is defined by strong execution and a deep understanding of how brands show up in real-world environments, from flagship store openings to high-impact experiential moments.
He brings a practical, solutions-focused approach to every project, ensuring ideas are delivered with clarity, precision, and impact.
Kevin
Partnerships & Experiences
An internationally published journalist, her work spans fashion, profiles, and culture, with bylines in Glamour, Grazia, Marie Claire, and Vingt Sept Magazine.
She brings an editorial, storytelling-led perspective to operations, bridging strategy and creative to ensure each project is both culturally resonant and precisely executed.
Known for her attention to detail and ability to manage complex projects seamlessly, she plays a key role in translating vision into execution across global campaigns.
Cyan
Operations & Client Experience
She began her career in the beauty industry, building NTS Beauty and establishing herself within the luxury space. That experience shaped her understanding of both creative work and the importance of strong client relationships.
Her work has since expanded into creative direction, brand strategy, and production, shaped by global collaborations and a cross-cultural perspective. She approaches each project with clarity, intention, and a focus on long-term growth.
With over a decade of experience, Natalie is known for her direct approach and her ability to guide brands through moments of change and refinement.
She is also a wife and mother, and her family remains a central part of her life and perspective. Based in Wyoming, she values strong relationships, clear communication, and building with purpose.
Natalie
Founder
THE TEAM
